5 weeks of live challenges, on-demand inspiration and food magic
CHANGE YOUR MIND ABOUT FOOD
Do you realise how little you've really experienced food? Yes, you have eaten. Yes, you know about flavours and smells. You've heard about food and sustainability.
But how much have you uncovered of the magical side of food?
And did you know that entering the magical side of food uncovers a hidden side in you as well?
The Lick it challenge starts on March 1st 2024
Lick it challenge
Redefine your relationship to food and eating
5 weeks of fired up inspiration!
You think you know food until you see a side of food you just didn't think of before.
Remember when you thought that driving a car was about pushing some pedals and turning the wheel - until you actually got your drivers licence and understood driving is much more about being alert and anticipating. Of course, the pedal and the weel are still important. But the experience of driving became much more three-dimensional.
Enjoy food as if you never ate before
That's what will happen in the Lick it challenge. It is like seeing the backside of an embroidered tapestry. You might enjoy what it looks like on the front, but it's certainly fascinating to see how the strings are tied together on the backside to artistically make a scene at the front.
For curious minds and food lovers
You don't need to be a designer or a chef but you do need a love for food and a curious and open mind.
even when you're a passionate cook, your present foodie-self will look dull, seen through the eyes of your future self after completing the challenge.
join an international group of food adventurers
You'll get two weekly sessions.
One on demand inspiration session in the beginning of the week and a live session at the end of the week.
The live session happens on a time which works with most timezones to do challenges together with people from all over the world.
Do exciting food challenges together and by yourself
You'll be joining our private classroom to share the experiments you do at home throughout the week. Make pictures or small videos of your experiments and see what others have done. A fun way to get yourself exploring food in a tangible and easy way. All challenges are set up in a way you don't need any fancy material. And you have to eat anyway, right?
Train your creative mind on food
The Lick it challenge is based on the book 'Lick it- Challenge the way you experience food'
by world-renowned Eating designer Marije Vogelzang.
You don't need to have read the book to join the challenge.
Level up your daily food experience by the simple use of free imagination
5 weeks of edible wonder and inspiration
Two 1-hour sessions a week: one live, one on demand
join an international group of curious minds
easy challenges you do while you have to eat anyway
no food design knowledge required
be the first to enjoy this special anniversary edition experience
Find yourself entertaining others with your newly gained insights
Upgrade your daily food life to level magical
★★★★★
The Lick it challenge is like
an art class schooltrip with delicious food and the best campfire stories.
And you'll get lots of souvenirs to take home
We're starting March 1st
★★★★★
Marije Vogelzang is a dedicated and passionate teacher.
Her courses are fun, accessible, deeply inspiring and interactive.
Seats are limited
★★★★★
When you become aware of the hidden side of food there's no way back.
You need to share it with everyone around you including your kids.
curious minds only
Practical information
You get one on-demand session every Tuesday with a new, inspiring story and concept. You can watch this session whenever you want.
The 2nd session of the week is a live session on zoom. In this session we’ll do a challenge together.
If you can’t make it to the live sessions, it’s no problem. You’ll get all recordings and you get a chance to ask questions throughout the week.
Here’s the schedule for the live classes:
introduction: Friday 1-3 17:30 pm CET
Week 1 Friday 8-3 17:30 pm CET
Week 2 Thursday 14-3 17:30 pm CET
Week 3 Friday 22-3 17:30 pm CET
Week 4 Thursday 28-3 17:30 pm CET
Week 5 Friday 5-4 17:30 pm CET
And then there will be some bonuses but we’ll reveal them during the sessions.
A safe haven for curious minds
This challenge is a special edition challenge for Marije's 25th anniversary in Food and Design
It is a gift to you.
A way to experience food as you've never done before.
You might sometimes feel like the odd one out, when you try out new food and people around you are like...ehh what??
Or they tell you, you have too much imagination.
Well, here you find a safe haven for culinary weirdo's, curious foragers and open minded carriers of happy tastebuds.